How to increase the response rate of a mailing

Continuing on my series of mailing how to's, below are some best practices to increase response rates.

• Use multiple mailings, timed 6 weeks apart - one mailing will return just 0.1% response whereas 6 mailings will increase response rate to 1.5% or more.
• A monthly newsletter is a good way to stay top of mind and to impart knowledge to your customer base
• Cleanse mailing lists (lists degrade about 1% per month)
• Target the mailing
• Use eye catching full color graphics and interesting content (quirky gets noticed - think "Superbowl" ads)
• Use a thicker stock to convey a sense of quality
• Add an element of time or create a sense of urgency (like "offer expires at the end of the month")
• Provide an incentive or something of value  (like a free consultation, a trial session, or a promotional item)
• Have a clear "call to action" (like join our health club)

For more ideas on getting the most out of your mail campaign, stop by our Austin Print Shop.