Tuesday, February 7, 2012

How to keep your customers after you've relocated your business, part 1

Relocating your business??  Here are some how to tips before you move to get the message out so that you don't loose any customers.   See also my next blog for how to tips after you move.

  • put a sticker on all packages with new address letting customers you will be moving with date of move and new address 
  • create maps with new location and date of move (best to show both old and new, especially if two locations are fairly close)    
  • send a press release to local paper(s) and local business paper     
  • add comments to quotes, invoices, packing lists with date of move and new location    
  • send e-mail to active customers with new address and date of move    
  • initiate a post card mailing to current customers to inform them of your move  
  • send letters or e-mails to vendors/suppliers, etc. with new address    
  • post a banner at old location with "Relocating to...." (get approval from old landlord and new tenant to leave up)    
  • file a change of address notification with post office    
  • order new packing supplies with new address (or put labels with new address on top of old address).

If you are moving in near term, hope the above will help and best wishes in your new location.   Stop by or call our print shop to discuss the best, most cost effective way to get this important message out.