Tuesday, April 10, 2012

How to keep your customers after you've relocated, part 2

Relocating?? - Here are some how to tips on getting the message out after you've relocated so that you don't lose any customers.  See my how to tips on what to do before you've moved.

  • update all web pages with new address right away    
  • update Google, Yelp, Yahoo, and any other sites you are listed on with your new address right away  
  • put a sticker on all packages with new address (if your new packing materials haven't yet arrived)  
  • hand out maps with new location and date of move (best to show both old and new, especially if two locations are fairly close)    
  • continue to add comments to quotes, invoices, packing lists with date of move and new location   
  • send a post card mailing to current customers and consider an every door direct mail post card campaign to new customers near by your new location   
  • hand out new business cards (tip: include a map on the back side)    
  • post banners/signage on new location (get approval from landlord & city)    
  • leave cards with map to new location at old location (negotiate with landlord and new tenant at your old location)    
  • initiate a face to face campaign with existing customers and new prospects (giving something of value that can be held on to is a very effective way to market, e.g. notepads, calendars, pens...) 

If you are moving in near term, hope the above will help and best wishes in your new location.   Stop by or call our print shop to help suggest cost effective ways to get your message across.