Promotional Products Get Results

A recent study of promotional items -- things like hats, mugs, pens, and tote bags, used to market a company -- showed some pretty interesting results you might find helpful as you plan your next marketing campaign:

1. Instant recall: For starters, more than eight out of 10 (84%) respondents remember the advertisers of the promotional products they receive.

2. Favorable impressions: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item, and nearly a quarter (24%) said they are MORE likely to do business with those advertisers.

3. It's all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.

4. User-friendly: The majority (81%) of promotional products were kept because they were considered useful.

5. Staying power: More than three-quarters of respondents have had their items for more than six months.

6. Bag it!: Among wearables, bags were reported to be used most frequently, with respondents indicating that they used their bags an average of nine times per month.

Don't you want to have existing customers WANTING to keep your name in front of them all the time? If so, give our printing firm a call. We offer a wide range of promotional items, designed to give you front-of-mind awareness with your clientele.